Gaylord Entertainment Discusses Operating Philosophy and Long-Term Growth Strategy at 2007 Analyst and Investor Conference
Company reaffirms 2007 guidance; provides financial guidance through 2010

NASHVILLE, Tenn., April 5, 2007 - Gaylord Entertainment Company (NYSE: GET) will today discuss several strategic growth initiatives and provide financial guidance through 2010 during its 2007 Analyst and Investor Conference being held in Washington, D.C. Participants will also tour the 2,000-room Gaylord National Resort and Convention Center scheduled to open April 2008.

In presentations being delivered starting at 9:00 a.m. EST to institutional investors and securities analysts, Colin V. Reed, Chairman and Chief Executive Officer, David Kloeppel, Chief Financial Officer, and John Caparella, Chief Operating Officer of Gaylord Hotels will provide an overview of the Company’s operating philosophy, long term growth initiatives and financing strategy in order to further develop the Gaylord Hotels brand and expand distribution into new markets. Key elements of the plan include:

The opening of the expanded 2,000-room Gaylord National Resort and Convention Center in April 2008 remains an integral component of the Company’s efforts to further expand the distribution of its large-scale convention hotels across the nation. With the high level of demand generated by the Gaylord National among meeting planners, the Company expects this new addition to the Gaylord Hotels network to deliver strong operating and financial performance in its first year of operation, by providing meeting and convention customers with a premium product unparalleled in the Washington D.C. market.

Gaylord Hotels turned down a total of 6.1 million group room nights in 2006, a significant share of that demand from group customers managing 200-600 room night meetings. By aggressively expanding Gaylord’s unique service model into new markets with smaller meetings-oriented hotels, and by leveraging Gaylord’s strong relationships with meeting planners, the Company will be able to cater to this underserved segment of the meetings industry that has an appetite for the Gaylord service experience in a smaller environment. The product extension strategy allows the Company to attract new premium group customers and effectively rotate existing and loyal target group customers to new smaller-scale hotels.

“As a result of Gaylord’s close relationships with meeting planners and convention customers, we have identified several opportunities that we believe will enable us to capture a more significant share of the group segment in the industry,” said Colin V. Reed, Chairman and Chief Executive Officer of Gaylord Entertainment. “First and foremost, our intense focus on the further development of the large hospitality segment is critical to generating continued growth for our Company. Through the expansion of our existing assets, building additional properties in key markets, and co-investing in additional attractions, we believe that we can lock in our position as the market leader.”

“In addition, our success in building tremendous brand equity and offering a truly unique product has caught the attention of meeting planners and meetings and convention guests that desire the Gaylord experience. Due to overwhelming demand, we have had to turn away a significant number of potential customers. By executing on a plan to rapidly expand our distribution we can profitably address this underserved segment and effectively diversify and grow our revenue base,” said Reed.

Guidance
In conjunction with the discussion on Gaylord Entertainment’s operating initiatives, the Company will also provide operating and financial guidance through 2010.

“We believe that with the successful implementation of these strategies, we can significantly grow the Company over the next several years, and as our guidance indicates, deliver sustainable RevPAR, Total RevPAR and CCF growth through 2010 for our core portfolio of hotels. We expect the Gaylord National, the new addition to the Gaylord Hotels network, to generate strong operating and financial performance in its early years of operation,” said Reed.

Reed continued, “We are enthusiastic about the long-term strength of our business. Operationally we continue to enhance and refine our service standards and processes to further drive customer satisfaction and loyalty. This dynamic process creates some year-over-year margin anomalies but the business overall gets stronger and more profitable. Margins in the first quarter of 2007 was slightly impacted by new service initiatives that were implemented towards the end of 2006 and, as we described on our fourth quarter earnings call, first quarter 2007 will be the softest of the year. Despite difficult comparisons to 2006, the quarter came in largely as expected. We are on track for the full-year and are reaffirming the guidance we provided in February. It is also important to reiterate that while 2007 should bring solid growth for our business, given all of the major strategic initiatives we are taking on, we will be in a stronger position to generate even greater returns for shareholders in 2008 and beyond.”

The Company announced during its fourth quarter 2006 earnings release, that it will suspend issuing full year guidance for ResortQuest until the conclusion of its review of options to maximize value in this investment. First quarter 2007 guidance figures include the revenue and CCF contribution of the ResortQuest segment.

The following outlook is based on current information as of April 5, 2007. However, the Company may update this business outlook or any portion thereof at any time for any reason.

2007 Guidance

 

 

 

1st Quarter 2007

 

Full Year

 

 

 

 

 

Consolidated Cash Flow

 

 

 

 

 

Gaylord Hotels

 

$46 – 48 Million

 

$182-190 Million

 

Opry and Attractions

 

$0.1 – .0.2 Million

 

$11-12 Million

 

Corporate and Other

 

$(10 – 9 Million)

 

$(43-40) Million

 

 

 

 

 

 

Same-store advance bookings

0.3 – 0.4 Million

 

1.3 - 1.4 Million

Gaylord Hotels RevPAR

1% - 2%

 

5%-7%

Gaylord Hotels Total RevPAR

2% – 3%

 

7%-9%

Long-Term Guidance

 

 

 

2007 – 2010

Compound Annual Average Growth Rate

Gaylord Hotels Same-Store4

 

 

 

RevPAR

 

5% - 7%

 

Total RevPAR

 

5% - 7%

 

Consolidated Cash Flow

 

9% - 12%

 

 

 

 

2008 *

Opening Year

2010

Stabilized

Gaylord National

 

 

 

 

Occupancy

 

72% - 75%

76% - 79%

 

ADR

 

$230 - 240

$260 - 270

 

RevPAR

 

$166 - 180

$198 - 213

 

Total RevPAR

 

$360 - 380

$410 - 430

 

Consolidated Cash Flow

 

$50 - 60 Million

$100 - 115 Million

 *Note:  2008 represents a partial year.

 Conference Call and Web Cast Information

The Analyst and Investor Conference presentations will be web cast on Thursday, April 5th from 9 a.m. - 2 p.m. EST. Management presentations will occur in the following order:

 9:00 a.m.         Gaylord Entertainment Long Range Strategy
                          
Speaker: Colin V. Reed, Chairman and Chief Executive Officer

10: 00 a.m.      Gaylord Hotels Operating Philosophy
                          
Speaker: John Caparella, Executive Vice-President and Chief Operating Officer

 11:45 a.m.       Gaylord Entertainment Long Range Financial Plan       
                           
Speaker: David Kloeppel, Executive Vice-President and Chief Financial Officer

1:15 p.m.         Formal Q&A

 The web casts can be accessed at Gaylord's Investor Relations web site at http://ir.gaylordentertainment.com.  Please access our web site at least fifteen minutes prior to the beginning of the scheduled presentations to register, download and install necessary multimedia streaming software.  After the conference, the web casts will be archived and available indefinitely on our website. The Analyst and Investor Conference will also be available via dial-in at (888) 823-7468, conference ID 8611838.

ABOUT GAYLORD ENTERTAINMENT
Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn., owns and operates three industry-leading brands -- Gaylord Hotels (www.gaylordhotels.com) its network of upscale, meetings-focused resorts, ResortQuest (www.resortquest.com), the nation's largest vacation rental property management company and the Grand Ole Opry (www.opry.com), the weekly showcase of country music's finest performers for 80 consecutive years. The Company's entertainment brands and properties include the Radisson Hotel Opryland, Ryman Auditorium, General Jackson Showboat, Gaylord Springs, Wildhorse Saloon and WSM-AM. For more information about the Company, visit www.gaylordentertainment.com.

This press release contains statements as to the Company's beliefs and expectations of the outcome of future events that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made. These include the risks and uncertainties associated with economic conditions affecting the hospitality business generally, the timing of the opening of new facilities, increased costs and other risks associated with building and developing new hotel facilities, the geographic concentration of our hotel properties, business levels at the Company's hotels, and our ability to successfully operate our hotels.  Other factors that could cause operating and financial results to differ are described in the filings made from time to time by the Company with the Securities and Exchange Commission and include the risk factors described in our Annual Report on Form 10-K for the fiscal year ended December 31st, 2006. The Company does not undertake any obligation to release publicly any revisions to forward-looking statements made by it to reflect events or circumstances occurring after the date hereof or the occurrence of unanticipated events.

 1The Company calculates revenue per available room (“RevPAR”) for its hospitality segment by dividing room sales by room nights available to guests for the period.

 2The Company calculates total revenue per available room (“Total RevPAR”) by dividing the sum of room sales, food & beverage, and other ancillary services revenue by room nights available to guests for the period.

 3Consolidated Cash Flow (“CCF”) (which is used in this presentation as that term is defined in the Indenture governing the Company’s 8% and 6.75% senior notes) is defined as operating income plus depreciation and amortization and excludes the impact of pre-opening costs, impairment charges, the non-cash portion of the naming rights agreement and the Florida ground lease expense, non-recurring ResortQuest integration charges which when added to other expenses related to the merger do not exceed $10 million, stock option expense, the non-cash gains and losses on the disposal of certain fixed assets, and adds (subtracts) other gains (losses), including the $5.4 million gain on the collection of a note receivable held by ResortQuest as well as dividends received from our investments in unconsolidated companies. The Consolidated Cash Flow measure is one of the principal tools used by management in evaluating the operating performance of the Company’s business and represents the method by which the Indentures calculate whether or not the Company can incur additional indebtedness, (for instance, in order to incur certain additional indebtedness, Consolidated Cash Flow for the most recent 4 fiscal quarters as a ratio to debt service must be at least 2 to 1). The calculation of these amounts as well as a reconciliation of those amounts segment operating income is included as part of the Supplemental Financial Reconciliation Schedule provided with this press release and available on the Gaylord  Entertainment Investor Relations website. The calculation of CCF margin is CCF as a percentage of revenue.

 4Gaylord Hotels same-store operating and financial figures include the Gaylord Opryland, Gaylord Palms, Gaylord Texan and Radisson hotel in Nashville, TN.

CONTACT: Investor Relations:
Gaylord Entertainment
David Kloeppel, 615-316-6101
CFO
dkloeppel@gaylordentertainment.com
or
Key Foster, 615-316-6132
VP Treasury, Strategic Planning & Investor Relations
kfoster@gaylordentertainment.com
or
Rob Tanner, 615-316-6572
Director, Investor Relations
rtanner@gaylordentertainment.com
or
Media:
Sloane & Company
Elliot Sloane, 212-446-1860
esloane@sloanepr.com
or
Josh Hochberg, 212-446-1892
jhochberg@sloanepr.com